Daniel B. Lensink, MD

Surgical Precision

Dr. Lensink, a board certified, fellowship trained ophthalmic plastic surgeon in Redding, California partnered with Simple Business Solutions to reduce expenses and grow the cosmetic surgery side of his practice.

Through cost reduction analysis, Simple Business Solutions identified a 24% savings in landline telecommunications costs and a 21% reduction in credit card processing fees.

Simple also redesigned Dr. Lensink's website to streamline navigation and guide users naturally through the decision journey.

Using only the budget his practice spent on newspaper advertising in one city, Simple developed a strategic marketing plan that integrated offline marketing tactics (direct mail, television advertising, and radio advertising) with online marketing tactics (Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising) to build Dr. Lensink's brand and increase revenue for his locations in Northern California and Southern Oregon.

The results? A 45.8% increase in unique visits to the website and an 18% increase in the number of cosmetic surgery procedures performed.


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Contact Us

Simple Business Solutions
1229 South Street
Redding, CA 96001

(530) 262-6060
(530) 248-3488