Simple Business Solutions Blog



4 Powerful Uses for Social Media in Business

Uses for Social Media in BusinessYou’ve read my latest posts, Social Media: Is It Worth the Time and Effort? and Social Media: Is It Really Better than Traditional Marketing? You’ve answered all the important questions and have determined that the use of social media is a good fit with your current marketing plan. Now, let’s explore four powerful ways to use social media in business: 

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Social Media: Is It Worth the Time and Effort?

Time Is MoneyTime is money. You’ve heard the expression. Ben Franklin used the phrase in his Advice to a Young Tradesman, Written by an Old One (1798). “Time is money” refers to the concept of opportunity cost: “The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” -- Investopedia.com 

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Social Media: Is It Really Better than Traditional Marketing?

Different WayOn several occasions I’ve had clients tell me, “I need to be on Facebook” or “I need to start tweeting.” I ask, “Why?” They often respond with a befuddled, “What do you mean, why?” 

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The Business Case for Business Blogging

RSS-Icon-Business-BloggingI often hear people say that they don’t have time to blog or that they feel it is a waste of time. Here is some compelling research that makes the business case for business blogging. A properly defined editorial calendar and a consistent effort can bear much fruit.  

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Business Cost Reduction Strategies: Win-Win Supplier Relationships

Win-Win Supplier RelationshipsSome businesses are concerned that conducting a business cost reduction analysis might damage their relationships with existing suppliers. I too value loyalty in mutually beneficial long-term business relationships and have found that it is indeed possible to cut costs while strengthening relationships with trusted suppliers. 

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Business Cost Reduction Strategies: Eliminate Errors, Overcharges

Stop SignWhile eliminating errors and overcharges is an obvious and common sense approach to business cost reduction, it is also tedious and time-consuming labor. For most business owners with a crushing workload, scrutinizing every line item on several months’ worth of vendor bills is about as appealing as undergoing a root canal minus the Novocain. However, that’s exactly what I like to do (the analysis, not the root canal). 

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Cut Costs to Increase Sales

Break free from the vicious cash flow crunch. Cut costs to repurpose cash flow for investment in profit generating activities that increase sales and cash flow.

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Outsource Marketing

Find out why Simple's resources and prowess will help you win new customers, increase the purchasing frequency of existing customers and deepen customer loyalty.

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