Simple Business Solutions Blog

Benefits of using QR Codes on Product Packaging

QR Code for Simple Business SolutionsYou’ve seen them. Those black boxes on magazine pages, billboards and products that look like descending aliens from the old school arcade game Space Invaders. Though QR Codes are not space invaders, they have quickly invaded the marketplace as an effective tool to help consumers find what they are looking for. 

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Why Use an Expense Reduction Analyst for Business Cost Reduction

Expense Reduction Analysis - Stop Throwing Money Down the DrainOccasionally I encounter businesspeople who dismiss the value of expense reduction analysis without a thought –“I’m great at keeping my costs down,” they say. Most likely, they are great at it, so why should they consider engaging an expense reduction consultant? Here are a few compelling reasons: 

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How to Reduce Your Business Insurance Premiums

Business Insurance Cost ReductionA smart business owner always strives to reduce expenses whenever and wherever possible. Insurance is no exception to this. Too many business owners pay their insurance premiums every month without considering if there’s an option to lower their premiums. Consider these steps when trying to maximize your coverage and minimize your premiums. 

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How to Improve Marketing Effectiveness

How to Improve Marketing EffectivenessLast week’s article identified ways to measure marketing effectiveness. Now that you are measuring marketing effectiveness, what do you do about tactics that underperform? Answer these four questions to see if you can improve effectiveness before eliminating them from your marketing plan. 

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How to Measure Marketing Effectiveness

Radar symbolizing marketing response trackingDepartment store pioneer John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If you feel as perplexed by how to measure the effectiveness of your marketing efforts as the father of modern advertising once was, then read on to learn how to measure the effectiveness of your marketing tactics. 

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73 Cost Cutting Ideas for Small Business Cost Reduction

Cost Savings AheadBusiness cost reduction is a force multiplier on your cash flow. If you don’t know where to begin cutting costs, I’ve compiled a list of 73 cost cutting ideas to help you reduce expenses and improve profitability. But first, let’s look at three common business mistakes you must avoid. 

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Cut Costs to Increase Sales

Break free from the vicious cash flow crunch. Cut costs to repurpose cash flow for investment in profit generating activities that increase sales and cash flow.

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Outsource Marketing

Find out why Simple's resources and prowess will help you win new customers, increase the purchasing frequency of existing customers and deepen customer loyalty.

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Simple Business Solutions
1229 South Street
Redding, CA 96001

(530) 262-6060
(530) 248-3488