Simple Business Solutions Blog

Differentiate: Establish Your Identity in a Crowded Marketplace

Differentiate: Establish Your Identity in a Crowded MarketplaceYour brand is built or tarnished through every aspect of the customer experience delivered by your business. In other words, the attributes of your brand are defined by customer perception. If you desire to position yourself as the low cost leader, yet customers perceive you to be expensive, you have a serious positioning problem. Either you don't understand the frame of reference that your customers use, you aren't correctly communicating how your product or service is the lowest cost, your competitor research failed to account for competitive alternatives against which your customers compare your product or service, or you are targeting the wrong type of customers (those that don't perceive the value in your offer). 

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The Most Powerful (Yet Underutilized) Weapon in Your Marketing Arsenal

Ammo for Your Marketing ArsenalDo you have a customer database? Do you regularly market to people that have already done business with you? If not, you are not utilizing the most powerful weapon in your marketing arsenal.  Your customer database! 

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Cut Costs to Increase Sales

Break free from the vicious cash flow crunch. Cut costs to repurpose cash flow for investment in profit generating activities that increase sales and cash flow.

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Outsource Marketing

Find out why Simple's resources and prowess will help you win new customers, increase the purchasing frequency of existing customers and deepen customer loyalty.

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Simple Business Solutions
1229 South Street
Redding, CA 96001

(530) 262-6060
(530) 248-3488