Mobile is big and it’s not done growing. According to IDC (International Data Corporation):
Worldwide, the total number of Internet users will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world's population will have access to its vast resources.
Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.
Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.
To tap into the rapidly growing mobile-centric consumer mentality, and to keep up with your competition, use these ten mobile marketing tactics to help you increase sales.
- Make your website mobile-friendly by employing responsive design principles
Responsive design enables you to build and manage one website and specify how it appears on various device screen sizes.
- Claim and optimize all online profiles you can find and/or create for your business
Regularly search for new place pages, location pages, and online directory profiles to claim and build out for your business. Some directories feed their information to other directories, so you can expand your presence rapidly.
- Motivate customers to check-in from your business via social media
Yelp, Facebook, Foursquare and other social media sites enable customers to check-in at your business. Deliver a coupon to any customer that checks in at your location. Promote this offer throughout your business premises.
- Develop email marketing campaigns using mobile-friendly layouts
The number of people reading email via smartphones is rapidly increasing. To drive the highest level of response to your email marketing campaigns, develop mobile-friendly email layouts for your email campaigns. Also, remember that any website landing pages the reader may reach by clicking on a link in the email campaign should be mobile-friendly as well.
- Utilize QR codes on marketing materials and product packaging
Now that half of all mobile phone owners possess smartphones, the battle at the point of sale is fiercer than ever. Not only are prospective customers consulting friends and family via phone and social media, they are comparison shopping via the web. Reviews and recommendations from the shopper’s friends, family and your other customers are extremely powerful; make it easy for prospective customers to access them via Quick Response (QR) codes, the square barcodes found in magazines, on clothing or product packaging.
- Run mobile search Pay Per Click (PPC) ad campaigns
Google AdWords offers the ability to create ad campaigns that specifically target mobile users. There are also other advertising platforms that enable you to target mobile users.
- Engage in SMS/MMS marketing
Augment your CRM database with mobile phone numbers from your customers. Text message marketing enables you to be immediate and opportunistic with your offers, plus the average SMS campaign experiences a 15% response rate.
- Include a unique telephone number on all mobile content
Go back to basics and utilize a unique telephone number for specific campaigns on all mobile content. A phone call gives your business the opportunity to answer questions and close sales. Alternatively, if you anticipate a high volume of response, you could employ an interactive voice response (IVR) system to move customers through the purchase process.
- Implement geo-targeting in your marketing efforts
Based on location, serve customers and prospects content that is specific to their location. For example, if your business operates locations in ten cities, you would use geo-targeting to display information for the location nearest the user’s location. Wherever you can, and whenever it’s appropriate, utilize geo-targeting to maximize the return on your investment.
- Execute location-based marketing utilizing geofencing technology
Geofencing technology creates a predefined virtual space around a particular location. Whenever an opted-in customer enters that virtual space, an SMS message/offer is pushed to his or her mobile phone for use at your business location.
Mobile marketing combines proximity, immediacy and impulse to create revenue. The profit potential that lies within mobile marketing is limitless. By implementing these ten mobile marketing tactics you will unlock this potential to establish a targeted audience, expand your presence, promote your business and increase sales. What mobile marketing tactics are you using?