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The Consumer Decision Journey

Consumer Decision JourneyThis is an insightful article about the Consumer Decision Journey from the December 2010 issue of Harvard Business Review.

Do you know the decision journey that your ideal customers take? Are your marketing efforts aligned with each step of that journey? Modifying your marketing efforts based on an intimate understanding of this decision journey will greatly improve the return on your marketing investment.

What post-purchase marketing efforts do you employ to build deeper relationships with your customers in the 'Enjoy-Advocate-Bond' phase of the journey? What have you found most effective? What ideas do you want to try?


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