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The Most Powerful (Yet Underutilized) Weapon in Your Marketing Arsenal

Ammo for Your Marketing ArsenalDo you have a customer database? Do you regularly market to people that have already done business with you? If not, you are not utilizing the most powerful weapon in your marketing arsenal.  Your customer database!

Successful marketing campaigns are built based upon four components:

  • Loyalty Development
  • Customer Acquisition
  • Brand Building
  • Referral Source Cultivation

Many businesses that I consult with focus intensely on brand building and new customer acquisition, but fail to capitalize on the opportunity to deepen relationships with those who value their products and services most highly. 

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