Medical practice managers who believe that brand awareness isn't important are making a costly mistake. The ones who recognize that brand awareness matters will gain the competitive advantage. The ones...
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How to Double the Likelihood Your Medical Practice is Chosen
Google is the New Yellow Pages. Time to Think Differently
Investing the bulk of your marketing dollars in Google is the modern-day equivalent of buying a big expensive ad in the Yellow Pages. Look at the data. Only 2 in...
How to Double the Likelihood Your Brand is Purchased
Business owners who believe that brand awareness doesn’t matter are making a costly mistake. The ones who do believe it matters will gain the competitive advantage. The ones who don’t...
Experts are Afraid to Discuss These Problems with SEO
The main problem with search engine optimization (SEO) is that the big gains many companies were used to getting in the past are difficult to replicate in the present. This...
Marketing Trends for Urgent Care in 2021
According to Business Insider, more than 8,000 urgent care clinics operate in the United States. Nearly 30 percent of all primary visits across the country are to urgent care providers,...
The Key to Sustaining Profitable Medical Practice Growth
Medical groups struggle to sustain profitable growth because marketing is changing, but often not in ways that those medical groups realize. It’s challenging for medical practice leaders to keep up...
